Scrabble?! PSYCHOGRAPHS

Definitions of PSYCHOGRAPHS in various dictionaries:

Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. Developed in the 1970´s, it applies behavioral and social sciences to explore to understand consumers’ decision-making processesconsumer attitudes, values, personalities, lifestyles, and communication preferences. It complements demographic and socioeconomic segmentation, and enables marketers to target audiences with messaging to market brands, products or services. When attitudes,motivations, personality characteristics and belief systems are analyzed statistically to determine groups with substantially different attitudes, the result is psychographic segmentation psychographic segmentation will help advertisers to target the most receptive audience for their message.Some consider lifestyle segmentation to be interchangeable with psychographic segmentation, marketing experts argue that lifestyle relates specifically to overt behaviors while psychographics relate to consumers' cognitive style, which is based on their "patterns of thinking, feeling and perceiving".