Scrabble?! RESKIN

Definitions of RESKIN in various dictionaries:

Badge engineering, sometimes called rebadging, is the practice of applying a different badge or trademark (brand, logo or manufacturer's name/make/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product. Due to the high cost of designing and engineering a new model or establishing a brand (which may take many years to gain acceptance), economies of scale make it less expensive to rebadge a product once or multiple times than to create different models. The term badge engineering is an intentionally ironic misnomer, in that little or no actual engineering takes place.The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic differences to headlights, tail lights, front and rear fascias and outer body skins. More extreme examples involve