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franchisers
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| Plural form of franchiser. |
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Franchising is based on a marketing concept which can be adopted by an organisation as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand; and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement. * The word "franchise" is of Anglo-French derivationfrom franc, meaning freeand is used both as a noun and as a (transitive) verb. * For the franchiser, use of a franchise system is an alternative business growth strategy, compared to say expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchiser's capital investment and liability risk. * As with any business venture, franchising is not immune to risk. But if undertaken |