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americanmarketingassociation
american marketing association
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Definitions of american marketing association in various dictionaries:
AMERICAN MARKETING ASSOCIATION - The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professi...
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| American marketing association description |
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| The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Marketing News. |